Swarovski is the trend setting company with the long tradition of innovation. Founded over 120 years ago in Wattens in Austria the company has been manufacturing and continuously improving crystal components used in the jewelry industry. It all started with the invention of an electric cutting machine and the patented crystal cutting process which allowed a mass production of quality crystal components. Swarovski continuously develops new shapes and colors which are released twice every calendar year. These semi-annual, new product launches are called Swarovski Innovations.
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