Blogs

TOHO Challenge 2026: You are Mermazing! Get ready, jewelry designers, the highly anticipated 2026 TOHO Challenge is finally here! This year, Team TOHO is calling all bead artists to dive deep, dream big, and create their most dazzling ocean-inspired masterpiece yet! Inspired by the enchanting legends of Japanese art and mermaids, this year's theme is a shimmering celebration of magic, hope, and creativity. Team TOHO has hand-curated a gorgeous palette of sea-toned colors—and they want to …

Our mid-November LITE Collection has arrived, and it’s a shimmer-soaked celebration of color, joy, and iridescence. The Bubblescence Collection LITE takes its inspiration from the mesmerizing play of light on soap bubbles—the way color shifts, dances, vanishes, and returns in new flashes of brilliance. With a palette that morphs from pink to lavender to blue to teal, and finishes that glint with AB and rainbow iridescence, this Collection is pure happiness bottled in bead f …